Promotion of the book "Principles of Sale and Negotiation"

The first domestic book from sales and negotiation

On 7 June 2019, the promotion of a book “Principles of Selling and Negotiating”, by Selma Kadić-Maglajlić, Nikola Drašković and Marija Tomašević Lišanin, was held at the Faculty of Economics, University of Sarajevo. In addition to the author, Faculty Dean, Prof. Dr. Jasmina Selimović, reviewer and promoter Prof. Dr. Melika Husić-Mehmedović participated.

A modern and colorful design, the book is conceived in 13 chapters that deal with contemporary sales themes. Enriched by numerous practical examples, illustrations and QR codes, this University textbook represents a representative combination of everything essential in modern selling theory and modern sales practice, and successfully meets the needs of the wider audience, from students to managers and educators in various business areas.